For those of you in need of someone to manage your social media accounts, I have a tip. Let the person who is handling your accounts know what you are doing. If you are updating them yourself, it is easy to add pictures from your day, dull or dazzling. If someone else is doing the updating though, unless they are on hand, keep them in the loop! Upload them pictures. Send them short accounts of interesting happenings. Advise them of changes in scheduled events. Give them notice of upcoming affairs. Let them know about things your audience might find interesting.
It doesn’t have to be earth-shattering. More often than not, your customers just want to see you in action. They want to see the faces of the people they know and have interacted with. Candid photos always get more likes, shares, and followers. You can be unpacking a box, wiping a counter, or counting an order. This is what your business looks like. It isn’t always hanging high up in a tree, participating in a fun run, or receiving an award. And that’s business! There are plenty of mundane days when you need to get stuff done, but that is what keeps your business running. And it’s okay to show that side of your company too. A decent social media manager can create a picture of your company from all the pieces. That’s what you pay them for after all. When they don’t know what’s going on though, they cannot share.
So do yourself a favour. Whether it is once a week, month or day, think about what you want from your social media manager and ultimately your online presence. When you know what you want that to look like, get on the same page with your content curator and work something out. A good social media platform is a great base for customers to find you. And that’s just good business sense.
There has been so much going on in my world the last little while. Between clients updating websites and field trips for me to attend various work-related events, I feel like I haven’t had a moment’s rest the last month. But I love it! It helps to keep my time management skills sharp, not to mention me out of trouble.
Go, go, go! I’ve been to Toronto to see the Green Living Show. A few plays in London were necessary to see for clients I work with. My tree services friends never stop, so I’ve been to a few work sites this spring where trees were removed, trimmed, transplanted, and freshly planted. And I’ve slotted in coffee to discuss changes to client’s web presences too. All with camera round my neck and a trusty notebook at my side. It even has me reflecting on my own web presence as well. Time to tinker.
Definitely spring renewal. Keep it coming world! I can handle it.
Well, the cold that was threatening a month ago ran over me hard. I went from the flu to bronchitis (or something that involved body-wracking coughs that lasted for several weeks at the least). After being left with little energy and a mound of work to catch up on, my computer decided to get sick too. Ack!
Thankfully we are all now recovered (kids mostly too, minus all our lingering coughs). March Break is behind us and signs of spring are in the air. As much as I am enjoying the warmer temperatures though, I have had my head down and am still playing catch-up with work. I am helping a few clients revamp their images and websites. Another client has a play going on which I am helping to promote. Trade shows are filling another client’s world, which require shout outs to advertise. And I desperately need to see someone else just to touch base with what’s going on in their business’s world and update some pictures.
These are the moments that can get crazy, but what I love about social media work. I like when clients turn to me to help make their companies better. I thrive on full calendars with exciting events to showcase why the people I work with are great. Face to face meetings are often so much more productive and give an opportunity to delve into the important facets of what people’s businesses are all about. The perks come when I meet new people through existing clients, or when word of mouth has potential clients seeking me out.
So as spring slowly begins to bloom around me, I am sticking my head out and looking around. I have a few trade shows of my own I’ll be attending shortly and need to seriously work on polishing up my own social networking sites so that I can properly promote myself more effectively. It’s one thing to critique and improve others, but when meeting others you need to have something to offer as well. Time to brush off the business cards and breathe life into myself again. It’s spring and time to grow!