Communication: The Key to Social Media

One of my clients is a local tree services company. As much as I handle most of their social media and write all of their blog posts, I couldn’t do it without help. This week’s blog for them is a great example of that. It has received lots of positive feedback already, which I appreciate, but much of the content in the post itself came directly from them. And that is what a good working relationship looks like.

I can wrangle words til the cow comes home (Watch out, this be cliché country!), but the process is always far more productive and positive when I get support, suggestions and feedback from clients. What do they want to see written? Did one article work better for them than another? Have I missed the mark on the message I am trying to put across or is it just not in their tone? Tell me! I try to do my best, but always encourage guidance, so that what I put out there is reflective of my clients. If they don’t like it, or their audience doesn’t like it, then I am wasting all of our time.

Thank you to Pam, for taking the time to answer my questions and provide me with pictures on a regular basis. When I can catch you Calvin, you are a wonderful fount of information and the person I want to please most. Curt, you have been the voice in my head for years inspiring many blog posts. Your encouraging words mean a lot to me Christine. And if Mama ain’t happy, nobody’s happy. Your smile tells me I’m doing alright Anna Marie. There are plenty of other people at CLC Tree Services who keep their fabulous company hopping. I hope you know what a great company you have chosen to work for!

I will be forever grateful to you all for putting your trust in me. And for helping me put more trust in myself. I look to your company as proof that social media marketing works and that with communication all around, it can do wonders, especially for a small business.

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I might not have planted any of these trees, but I have seen more than one go into the ground at the side of CLC. They love their trees & their passion is contagious.

 

Pursue Awesome

This week a woman looked me in the eyes, really stared into my soul trying to see… me. She was looking; searching for meaning, depth, story. And then she smiled.

Just as she expected, it was there. She didn’t learn my story, but she knew there was one hidden in the quiet way I returned her gaze unflinchingly.

“You are a shining star! Keep on Manifesting your Magnificence!”

Could she see the tears I’ve shed along the way? The doubt I’ve felt on my path? The waiting for life to begin? Or was it the fact that I was there at all? I stood in front of her with the words ‘Be Bold’ echoing in my head. Could she hear them? Was she saying them?

‘Dream big,’ her eyes whispered.

Dream Big.

I was at a book launch and inspirational evening hosted by TOAST! London. They invite visionaries to speak and share their stories of how they beat the odds, struggle against life and its challenges, and thrive, supporting their communities along the way. The woman who shook my hand was one of the authors in the book; a trailblazer in her own right. And she recognized something in me that spoke to her.

Do it. Take the step. Push yourself. Don’t be afraid. You will thrive. I have faith in you. Shed your insecurities and have faith in you too.

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Pursue Awesome

Life on the Go

There has been so much going on in my world the last little while. Between clients updating websites and field trips for me to attend various work-related events, I feel like I haven’t had a moment’s rest the last month. But I love it! It helps to keep my time management skills sharp, not to mention me out of trouble.

Go, go, go! I’ve been to Toronto to see the Green Living Show. A few plays in London were necessary to see for clients I work with. My tree services friends never stop, so I’ve been to a few work sites this spring where trees were removed, trimmed, transplanted, and freshly planted. And I’ve slotted in coffee to discuss changes to client’s web presences too. All with camera round my neck and a trusty notebook at my side. It even has me reflecting on my own web presence as well. Time to tinker.

Definitely spring renewal. Keep it coming world! I can handle it.

A snapshot of my world on the run…

Going Green

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The world is ready to go green again

I get emails on a fairly regular basis from individuals and companies who would like to see me try out, read or review their product/book/event. Some go to my spam box and stay there. I am not kind enough to give decent reviews to everything and everyone out there. While I try to be honest, I also try to offer some modicum of positivity and if your event is too far, your book needs too much more editing, or your product just doesn’t jive in my world, I can’t help you. I don’t need to waste either of our time.

That being said, I have also come across some great offers. One of them was an offer to attend the upcoming Green Living Show in Toronto, Ontario. This year’s show is being held at the Metro Toronto Convention Centre from April 7-9, 2017. It features simple solutions for leading a healthy and sustainable lifestyle, which is something I already support. With vendors including green-living chefs, exhibitors in the fashion and beauty industry, and artisans in the Ontario Wood section, I am excited to see what’s on offer.

The Green Living Show is Canada’s largest consumer show dedicated to simple solutions for leading a healthy and sustainable lifestyle.

What will I come away with? The opportunity to get an insider look into a successful trade show. A chance to meet green leaders in my community. Ideas for upcoming posts for existing clients. Maybe the opportunity to meet other bloggers, freelance writers, or potential clients who need someone to give a little oomph to their social media platforms. Or maybe just some green produce bags that I’ve been eyeing for a while.

The date is coming up fast, so stay tuned to hear how the show turns out. I can’t wait to share some of the green living products and ideas I come across with you and hope to maybe find some products that resonate with my family. Can’t wait to go Green!