Building a Presence with a Website

Having a blog is an excellent way to update your followers on what you are doing, services and/or products you offer, not to mention establishing yourself as an expert in the field. You can be informative, engaging, funny, serious, or a combination thereof. In general though, blogs are not enough. I know, I know. I…

2021: Keep Going

You survived 2020, but 2021 feels like it is just getting harder. Keep going. Personally, professionally, emotionally; whatever it takes. For those in small business, now is the time to reinvest in your business and take a look at how to help your business survive and thrive. What will take you into the future? A hint—go online...

A Lesson in PR Disasters

Yesterday, I happened across a marketing stumble made by a local restaurant. Stobie's Pizza is a local pizzeria located in downtown London. They are a family-owned business in operation since 1997, and one of their daily promotions involves a giveaway related to a few selected names. Anyone with the chosen names can go to the…

It’s About Time…

Autumn is always a busy time of year for me. Between back to school, back to routines, birthdays, and holidays, life ramps up. Work usually gets busier too. I get my head back in the game, tackle new projects, and reconnect with clients. All while trying not to lose my mind moving from sedate summer…

Giving Thanks for Social

A year and a half ago, I hit a wall. A client gave me notice. Work from other clients was stable, but not enough to keep me afloat. My confidence plummeted and all I wanted to do was climb back into myself never to see the light of day again. I figured it was the…