A Question of Time

How often should I post on social media? This is a question that many small and big businesses alike ask themselves. Unfortunately, the answer isn't always necessarily clear-cut. When clients come to me looking for answers to this question, invariably the answer depends upon money. Ultimately, you have to decide how much money you want… Continue reading A Question of Time

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Teamwork: Does your Team Work Together?

Last week was a short week, but not lacking in excitement. I shared plenty of regular posts for clients and wrote a blog post or two. On Wednesday though, I met up with a woman who organizes part of a local festival. I spent a good chunk of the day discussing social media, scheduling, content… Continue reading Teamwork: Does your Team Work Together?

Content Curation

Content Curation It is a term I throw around easily, but I suspect not everyone know what it means. In fact, I know that is the case. Marketers worth their salt should, but people unfamiliar with social media and/or social media curation probably think I'm speaking a different language. Curation: the selection of something such as documents, music, or internet… Continue reading Content Curation

Battle Facebook Changes: Create a Face!

My recent post about the changes coming to Facebook was quite popular. I suppose not surprising, as it affects potentially billions of people. And for anyone trying to utilize that vast network for business purposes, if those changes affect your bottom line, you SHOULD take notice. Why spend money on a social media budget, if… Continue reading Battle Facebook Changes: Create a Face!

(Facebook) Changes on the Wind…

Facebook marketing is about to undergo another major change. Yesterday, I saw the beginnings of a flurry of activity. Marketers are scrambling. Small businesses are scared. Big businesses are even more concerned. What is all the hype about? What Facebook is going to show its users. Facebook has over 2 billion monthly users. Approximately 1.37… Continue reading (Facebook) Changes on the Wind…