2021: Keep Going

You survived 2020, but 2021 feels like it is just getting harder. Keep going. Personally, professionally, emotionally; whatever it takes. For those in small business, now is the time to reinvest in your business and take a look at how to help your business survive and thrive. What will take you into the future? A hint—go online...

A Lesson in PR Disasters

Yesterday, I happened across a marketing stumble made by a local restaurant. Stobie's Pizza is a local pizzeria located in downtown London. They are a family-owned business in operation since 1997, and one of their daily promotions involves a giveaway related to a few selected names. Anyone with the chosen names can go to the…

Client Communication

October is always a busy month. Between Thanksgiving, birthdays, and the settling in of all the routines in my world, I find my calendar usually booked with family stuff. Being a social media manager though means I always need to find time for clients. And as much as I sometimes wonder if people really even…

The Ghost of a Facebook Admin

I spend a lot of time on social media—Facebook, Twitter, Instagram, LinkedIn, etc.—so, I get it. I understand how these platforms work; how the different mediums interact and what their usages are for. It becomes second nature to quickly check in to see what's happening in any given slice of life. Sometimes though, I forget…

Social Media Glossary: GHI

https://giphy.com/embed/3otPoOoPY7KVLW5Cr6 via GIPHY The internet is a mystery to so many, but it doesn't have to be. People love GIFs, use hashtags, and share images everywhere they go. What about you? If the lingo has you lost, then let me help. I've already covered the ABCs and other DEF-initions in the start of a social…