2021: Keep Going

You survived 2020, but 2021 feels like it is just getting harder. Keep going. Personally, professionally, emotionally; whatever it takes. For those in small business, now is the time to reinvest in your business and take a look at how to help your business survive and thrive. What will take you into the future? A hint—go online...

A Lesson in PR Disasters

Yesterday, I happened across a marketing stumble made by a local restaurant. Stobie's Pizza is a local pizzeria located in downtown London. They are a family-owned business in operation since 1997, and one of their daily promotions involves a giveaway related to a few selected names. Anyone with the chosen names can go to the…

It’s About Time…

Autumn is always a busy time of year for me. Between back to school, back to routines, birthdays, and holidays, life ramps up. Work usually gets busier too. I get my head back in the game, tackle new projects, and reconnect with clients. All while trying not to lose my mind moving from sedate summer…

Giving Thanks for Social

A year and a half ago, I hit a wall. A client gave me notice. Work from other clients was stable, but not enough to keep me afloat. My confidence plummeted and all I wanted to do was climb back into myself never to see the light of day again. I figured it was the…

Time for Quality and Transparency

Do you manage a Facebook business page? Good news for all of you who take the time to do the job well. There are changes afoot (again), but these look like they benefit those who put forth quality content. From what I can see, there are a few aspects of the changes. Page Quality First…