For those of you in need of someone to manage your social media accounts, I have a tip. Let the person who is handling your accounts know what you are doing. If you are updating them yourself, it is easy to add pictures from your day, dull or dazzling. If someone else is doing the updating though, unless they are on hand, keep them in the loop! Upload them pictures. Send them short accounts of interesting happenings. Advise them of changes in scheduled events. Give them notice of upcoming affairs. Let them know about things your audience might find interesting.
It doesn’t have to be earth-shattering. More often than not, your customers just want to see you in action. They want to see the faces of the people they know and have interacted with. Candid photos always get more likes, shares, and followers. You can be unpacking a box, wiping a counter, or counting an order. This is what your business looks like. It isn’t always hanging high up in a tree, participating in a fun run, or receiving an award. And that’s business! There are plenty of mundane days when you need to get stuff done, but that is what keeps your business running. And it’s okay to show that side of your company too. A decent social media manager can create a picture of your company from all the pieces. That’s what you pay them for after all. When they don’t know what’s going on though, they cannot share.
So do yourself a favour. Whether it is once a week, month or day, think about what you want from your social media manager and ultimately your online presence. When you know what you want that to look like, get on the same page with your content curator and work something out. A good social media platform is a great base for customers to find you. And that’s just good business sense.