A Lesson in PR Disasters

Yesterday, I happened across a marketing stumble made by a local restaurant. Stobie's Pizza is a local pizzeria located in downtown London. They are a family-owned business in operation since 1997, and one of their daily promotions involves a giveaway related to a few selected names. Anyone with the chosen names can go to the…

Labelling: Own the Hashtag

Own the Hashtag In social media marketing, being helpful is key. Be real and accessible, strive to educate and entertain, and build communication to make your company relevant and sought after. Easy right? Not always. While a successful social media marketing strategy certainly helps, you also have to switch things up and change things around…

The Ghost of a Facebook Admin

I spend a lot of time on social media—Facebook, Twitter, Instagram, LinkedIn, etc.—so, I get it. I understand how these platforms work; how the different mediums interact and what their usages are for. It becomes second nature to quickly check in to see what's happening in any given slice of life. Sometimes though, I forget…

More Social Media DEF-initions and Terms

You've got your ABCs, but there's far more to the alphabet than that. When it comes to social media, there are plenty of words, terms, and catch phrases to know. So how about looking at a few more of them to expand your vocabulary! D Damage Control - An important term to know when things…

Social Media Glossary: ABC

Administrator, blog, call to action, engagement, hashtag, response rate... So many terms, but what do they all mean? They are all words and phrases which you might hear in relation to social media, but may not mean much to you. If you aspire to having a successful presence on your social media channels though, you…