It has been a while since I added to my Social Media glossary. Time to rectify that! Let’s step back in where I left off and look at social media terms from letters J, K, and L.
Social Media Glossary: JKL
Jpeg – We already know that images are important in social media, but the humble image isn’t quite as simple as you might think. When sharing images, you have options; jpegs, png, tif, gif, pdf, and more. Jpeg stands for Joint Photographic Experts Group. They are by far the most popular type of image file on the web, in part because of their ability to compress files . While they are easy to resize, when you do so, your picture quality is affected. This is due to jpegs being pixel based. When you resize a jpeg image the pixels get stretched, leading to distortions. The larger the image, the higher the loss of image quality. Keep that in mind when adding images to your posts and adjusting sizing! And if worried about logo distortions, make sure to get them made in a vector file.
Keywords – Social media marketing would not be the same without the use of keywords. Keywords help define what your content is about. They are the words and terms used when people search for your website. Those key words help to optimize search results. For example, keywords for a tree services company might be “tree services”, “tree care”, “tree surgeon”, “tree removal”, and other terms and phrases linked to their industry. By using commonly searched words and terms for your industry within your website content, you increase the ability of people to find you online (think search engine optimization – SEO).
Links – A link joins content between pages. Formerly called hyperlinks, they are clickable text that takes you to another page, sometimes an entirely new site. Backlinks are created when other sites link to content on your page.
Why would anyone want to add links to their page? Aside from the SEO perks, you get to include so much more content. An internal link might take you to another post on your website with more information on a specific topic. For example, you can see the start of my Social Media Glossary by clicking on the highlighted or underlined text. Or you can include links to other trusted websites that give additional information you feel might be interesting to your reader.
This is beneficial in a few ways, as search engines constantly crawl websites and check links. Quality links establish you as being credible and increase your ranking. Plus, other websites appreciate when their content is shared. Linking to another site might mean that other sites link to your page, which increase the number of potential viewers.
One thing to note though is that while adding quality links is key to any social media marketing strategy, you should never overdo it. Over-stuffing a post with hyperlinks can be distracting and offputting to readers, and just might have the opposite effect you desire – losing your reader altogether! One or two links per post are sufficient and enough to please the crawl bots and your SEO website optimization programs.
Wow, there is so much to learn and know when dealing with social media! Whether you are new to the web or just need a refresher, I hope this has helped. If it makes you feel any better, I seem to learn an awful lot every time I do one of these posts myself. Of course the more you know, the more you realize there is to learn, so I’ll be back again soon with more social media terms for my glossary.