My fingers hover over the keys. What should I write about? The weather? What I ate for lunch? The conversation I had with someone at the gym last week? All plausible, but not necessarily always riveting. If a picture or quote doesn’t inspire you, what should you write about when you want to practice your writing craft?
Why not start with some brainstorming!
Perfect! What better place to do that than in a local coffee shop. Sure you can do it anywhere, but if you are already struggling with your writing, then a change in scenery might help too.
That is exactly what I did earlier this week to kick-start some ideas for what to write about for clients. While I have been writing about trees for seven years, there is always so much more to know! And shouting “Call us for your junk removal” repeatedly doesn’t equate to quality content. So I gave myself the span of a cup of coffee and the breadth of piece of paper. And I came up with over a dozen different topics I could expound upon for them. One of which I’ve already written. Woohoo!
Benefits of Brainstorming
Sometimes taking the time to brainstorm is well worth the time put in. What can you get from it, aside from new ideas? Well;
- it reduces stress and pressure from trying to think up topics on the spot
- you may come up with other lateral ideas you can further expand upon in other articles
- you might make a leap you otherwise would not have considered
- it keeps you productive when your creative juices may be low
- it may organically boost your creativity
- rough brainstorming gives your brain a break from strict grammar rules
- you can be creative in other ways; ie. use pictures and symbols, link ideas, colour code streams of consciousness, etc.
- you can include other people in the process to come up with even more ideas
The possibilities are endless and the benefits are many. What are you waiting for? Get brainstorming!
Creativity consists of coming up with many ideas, not just that one great idea.
~ Charles Thompson