I claim to be a freelance writer, and I am, yet far too many days I find myself scouring other people’s words to share with others. It is called content curation. And as I understand the power of social media and how to wield it, people turn to me for help in that avenue.
Content curation is about sharing, but not necessarily always your own content; you can share any interesting articles, pictures, videos, graphs, or anything that relates to your brand. As it takes skill, creativity, and time to create new content, sometimes it is easier to share what other people or companies have already put out there. Finding it can take valuable resources though—again, that precious commodity time—which many small businesses have in short demand.
While I don’t have any more hours in the day than anyone else does, what I do have is the know-how of how social media works. I take the time to find content which fits with a company’s image and consider when best to share it. I spend enough hours on Facebook, Twitter and Google+, not to mention Pinterest and LinkedIn, to know what kinds of content is popular and what isn’t.
At least I do my best. People have been known to surprise me though.
I have to admit though that some days, I feel like a liar when I say I am a writer. Today I wrote up invoices. Not exactly fine literature, but it pays my bills (once my clients pay theirs). I spent most of the day either scouring for articles to share with clients or editing old blog posts to ensure links aren’t broken and images still exist. I took a break to collect a library book my daughter left at a friend’s house and stopped at the grocery store to pick up buns for dinner. No short stories were written or started. I didn’t dash off any witty poetry or even a haiku to stun the Twitterverse.
Not very writerly. BUT, it is summertime! School is out and the children are home daily. Some days I spend in front of the computer all day, but many more are spent with friends and family doing whatever fun things come along. We have camped, swam, gone to the theatre, drive-in, and beach. Festivals have filled plenty of days and campfires have lit many nights. So what if reams of writing hasn’t chained me to my desk? Sometimes there is more in the living, than there is in the imagination.
Perhaps tomorrow we will set sail on a new adventure to spur creativity later. I think that sounds like the perfect plan.