Spring Cleaning

Birds twitter outside my window. Delicate flowers blossom in the yard. As the temperatures warm, I venture outdoors to soak it all in and sigh. Time to get my hands dirty!

But alas, the yard work has to wait for the weekend. Right now my spring cleaning involves poking through the old detritus in my blogs and other social media accounts. If you haven’t tended your social image for a while, it might be time for you to tackle some spring cleaning too!

Spring Cleaning your Social Media Platforms

Blog

  • Go through old blog posts and check for faulty grammar, accurate meta tags, broken links, poor or broken images, or whether the post is worthwhile being published on your blog at all. Get in there and weed out old posts which are no longer applicable or add value to your overall image.
  • Cluttered pages do nothing, but confuse and deter potential clients and readers. You want people to return, so put your best foot forward. Thin out your widgets. Streamline your sidebars. Simplify your theme and make it congruent with the rest of your online image.
  • Update Gravatar photos, header and background¬†images
  • Ensure your sharing tools are up to date and add missing platforms as necessary
  • Revisit your About Me page and update your profile, making sure you reflect the current image you want to project

Facebook

  • Update your cover image and profile picture
  • Review your About page and ensure your profile is up to date
  • Add links to other social media platforms you are on
  • Review pages you like and add to or purge as necessary
  • Invite friends to like your page
  • Review insights and consider changing up what, when, or how often you post
  • Review your call to action button and edit as necessary

Twitter

  • Update your cover image and profile picture
  • Pin a tweet that draws followers in & reflects your business image
  • Review your profile and ensure it is up to date
  • Review your insights and consider changing what, when and how often you tweet

Google+

  • Update your cover image and profile picture
  • Review your profile and ensure it is up to date
  • Add links to other social media platforms you are on
  • Start a new collection or add to existing collections

Try something new! Is it time you checked out Snapchat, Instagram, Pinterest, Vine or some other social platform? Would it add anything to your online presence? Do you have time to learn and tend to it, if you do?

Spring is a great time to cut the clutter, get rid of what no longer serves you, and start fresh habits that add to your image and enjoyment of life. When it comes to social, you may not be able to do it all, but if you do it well and enjoy yourself in the process, people will be able to tell. And that should equate to interest, likes, followers, shares, and whatever else you are aiming for. Authenticity is key. Be who you are and be the best you you can be.

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Time for renewal of you and your social image

 

 

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2 thoughts on “Spring Cleaning”

  1. I had to chuckle at myself when I read this line: “…making sure you reflect the current image you want to project.” Can I use a picture of my 20-year-old self?

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